Why Behavioral And Environmental Interventions Are Needed To Improve Health At Lower Cost

Looking at a 30 year time horizon, the authors argue that investments in the prevention-based initiatives that target behavioral and environmental risks are imperative to success of health care cost reduction strategies. When looking at the short-term, ten-year benefits of many health care strategies, such preventative efforts that influence the underlying system dynamics of risk that necessitate the need for care are often overlooked.

Milstein, Bobby; Homer, Jack; Briss, Peter; Burton, Deron; and Pechacek, Terry. “Why Behavioral And Environmental Interventions Are Needed To Improve Health At Lower Cost.” Health Affairs, 30 (2011), 823-832.