When Good Is Not Good Enough


Leaders of two of the most successful nonprofit organizations argue that the sector needs to shift its attention from modest goals that provide short-term relief to bold goals that, while harder to achieve, provide long-term solutions by tackling the root of social problems.

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Shore B, Hammond D, Celep A.  When Good Is Not Good Enough. Stanford Social Innovation Review.  Fall 2013.  Available from: http://www.ssireview.org/articles/entry/when_good_is_not_good_enough