Case Study: Campaign Phase (Shelby County, TN)

This narrative case study shows a successful Phase 1 effort in Shelby County, Tennessee launched by a coalition of hospitals and other care providers, social service organizations, local businesses, and the faith community. This collaboration began by focusing on improving end-of-life care, reaching 100,000 people in the region to promote use of advanced directives and advanced care planning for residents.

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Chang, C. & Rosenthal, D. (2012). Status Report on Efforts to Understand and Create Awareness of Potentially Avoidable Hospitalizations in Memphis and Shelby County, Tennessee. Healthy Memphis Common Table. Available from